2019 HW Vanguard: Tim Von Kaenel

Cloudvirga Chief Product Officer

In 2018, Tim Von Kaenel joined Couldvirga as its chief product officer. Von Kaenel wants to make getting a mortgage easy, low-cost and accessible to everyone. To do that, he drives digital mortgage innovation that’s rooted in the user’s point of view.

Von Kaenel has over 20 years of experience managing startups and Fortune 500 companies under his belt. Prior to joining Cloudvirga, Von Kaenel drove the product technology strategy for loanDepot’s MELLO digital mortgage and MELLO Home Real Estate referral platform, and prior to that, he guided multiple startups to acquisitions and two public offerings.

Since joining the company just a year ago, Von Kaenel has spearheaded Cloudvirga’s partnership with ARIVE, bringing efficiency to the wholesale mortgage industry by integrating consumer and originator point-of-sale, CRM, pricing, secure document storage functionality and more to the origination process.

Von Kaenel led the global team of product, engineering, quality assurance and UX to develop and launch The Cloudvirga Digital Mortgage Platform, a point-of-sale software platform that combines a world-class borrower experience with an automated lender workflow to radically cut overall loan costs, increase transparency and reduce the time to close a loan.

Von Kaenel also oversaw the deployment of the platform to six top wholesale mortgage lenders throughout the U.S. 

And today, Cloudvirga has expanded to now work with ten of the nation’s top 30 lenders, as well as rolled out an entirely redesigned consumer point of sale experience that earned an NPS of 73.

What’s the best advice you’ve ever received?

“Customer Adoption is the only true measure of success for a Product Leader. Be relentless in asking the customer what they like or dislike about your product. Put yourself in your customer’s shoes. Leave your EGO at the door. If customers LOVE the product/service you build, success will follow.”

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