Starting out as chief information officer, then making his way to chief production officer, Tim Elkins has played a vital role at PrimeLending in the 10 years he has spent there so far. 

Elkins led the company’s ongoing initiatives to leverage technology-based sales to streamline and improve the digital mortgage process, by assembling high-performing teams, identify high-impact opportunities and deliver dynamic solutions that propel us to the forefront of the industry. Elkins also led PrimeLending’s initiative to replace its current LOS with a new cloud-based, future-proof system called Blue Sage.

Elkins brought in innovations to change PrimeLeding’s production and fulfillment processes by adding artificial intelligence automation. Apply Now, its web-based application platform that securely manages the borrower’s digital mortgage experience from application to documentation to approval to closing; Business Partner Mobile App, a Realtor/builder-facing mobile platform that provides real-time loan status updates and reminders that help business partners manage their clients’ closings more efficiently; and on demand prequalification letters. 

Elkins is the former chair of the Residential Technology Forum for the Mortgage Bankers Association. Additionally, working with fellow CIOs from other industry-leading brands as well as senior staff from CIO.com and the Harvard Business Review, Elkins has been a member of the Enterprisers Editorial Board. In 2019, Elkins was recognized on Constellation’s Business Transformation 150. In 2013 and 2014, Elkins was honored as one of the Computerworld Premier 100 IT Leaders and led his team to being selected as a CIO 100 recipient.

What one habit has made a crucial difference in your success?

“Facing my fears and being willing to step outside my comfort zone every day. I have learned that doing things that scare me is the best way to accomplish more and grow.”

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