Eight Best Marketing Practices to Fund New Loans Faster

Join our expert panelists to learn which best marketing practices will help you get to your customer quickly with your best offer – and win their business for another loan term.

engage.marketing event: All eyes on purchase

To help power your business forward, we’re bringing together the smartest minds in purchase mortgage marketing to share the insights, tactics and strategies that set leaders apart.

Behind the executive exodus at Fannie Mae

What's behind the wave of executive departures at Fannie Mae? It's not just money, according to former employees of the GSE.

2021 Agent Rankings now live

Today RealTrends + Tom Ferry announce the 16th annual The Thousand of America's top 1,000 real estate sales and professionals and teams.


2019 HW Vanguard: Robert Karraa

First American Database Solutions President

Under Robert Karraa’s leadership and vision, First American DataTree delivers cutting-edge technologies that fuel the growth of the real-estate market with robust, quality data and service solutions.

According to First American, DataTree boasts the industry’s largest database of property and homeowner information, spanning 100% of U.S. housing stock and including nearly 7 billion recorded document images. As president, Karraa has sponsored the application of new technologies – like artificial intelligence and optical character recognition – to enable customers to search for documents using any combination of keywords, phrases or numbers, such as notary numbers, legal descriptions or estate names. As a result, customers are no longer limited to searching by owner name, address or APN.

Now, all segments of the real estate market, including lenders, servicers, title insurance, title production, attorneys, appraisers and more can leverage extensive coverage with the highest data accuracy and search enhancements, including abstract property search; capabilities not possible with legacy technologies.

In the past five years, DataTree has experienced significant growth by delivery of unique, value-centric data capabilities. According to First American, DataTree was the first to market with 100% coverage in every U.S. jurisdiction. With Karraa at the helm, First American DataTree is capturing 75% more data in 33% less time, bringing new real estate transparency to the market and delivering value-added data and services to the industry and customers. His vision is that First American customers will have the data they need, when they need it and how they want it.

What has been your secret to success?

“Hire the best talent, get out of the way and let them create magic.”

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3d rendering of a row of luxury townhouses along a street

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