Let Valuation Tech Help Improve Your Collateral Valuation

Join this webinar to learn how technological advancements in valuation provide solutions to help lenders and servicers deliver more comprehensive offerings to their clients.

Talking proptech with FinLedger Director Holden Page

In this episode, Page discusses the hottest topics coming across FinLedger’s news desk. Topics include: the online banking market, what’s happening in the proptech space and recent private market deals.

With a reinvigorated CFPB, what’s next for the NYDFS?

While the CFPB is reinvigorated under the Biden administration, there’s plenty of room for it to retake a leading role and coordinate with the NYDFS.

Does your CRM hurt or help the customer experience?

In real estate, data is king. The more you leverage your own data the better off your agents or loan officers will be because they’ll be able to identify, target and create better customer experiences.


2019 HW Vanguard: James Mac Pherson

Academy Mortgage CEO

After serving as the president of Academy Mortgage since 2016, James Mac Pherson was promoted in August 2019 to become the company’s CEO. 

Mac Pherson has steadily worked his way up the ladder at Academy. Prior to being named president, Mac Pherson held management positions in compliance operations and helped build the company’s disclosure operations department and QA audit department. Mac Pherson also spent time as a regional and divisional manager.

Prior to moving into the company’s corporate office, Mac Pherson was an area manager, a branch manager and a loan officer in St. George, Utah, where he established Academy with 20% market share. Under Mac Pherson’s leadership as president, Academy closed 37,138 loans for a total of $9.04 billion in 2018, ranking the company among the top independent purchase lenders in the country and a top-30 lender overall.

Mac Pherson also helped launch mobile and AI technology to enhance the mortgage process and allow loan officers to originate from anywhere. Beyond that, Academy also expanded its product portfolio to more than 200 loan solutions.

Mac Pherson also played a key role in establishing several leadership, training, and overall company-wide initiatives. Included among those where the Torch Bearer sales program, a program that resulted in a 113% increase in quarterly production for nearly half of the participants in 2018. Beyond that, the company also launched the Leadership Academy, an internal executive management program for the company’s top leaders, which is now in its third session.

What one habit has made a crucial difference in your success?

“Listening and seeking to understand others’ perspectives. In doing so, truth can be revealed to make the best decision possible.”

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3d rendering of a row of luxury townhouses along a street

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