Brodie Gay has been at the center of building Unison’s data-driven approach.

Gay is credited with spearheading multiple programs in the last year that have improved Unison’s vetting and investing process, ultimately enabling the company to invest in more homes, reduce homeowner portfolio risk and yield greater returns for fund investors. Since joining Unison three years ago, Gay’s role has been split between conducting research and developing software that the company can use to engage with investors and households. He worked closely with a colleague to develop Greenlight, a quantitative investment tool that automatically identifies which homes in the U.S. can be potential Unison customers according to predetermined criteria and those that are ineligible. The tool is continuously trained against the 350 million individual transactions of the over 100 million homes in America.