RMF Uses “Unconventional” Message to Reach New Audience 

Often featuring celebrity spokesmen who deliver messages geared toward needs-based borrowers, ads for reverse mortgages tend to follow a familiar script. But Reverse Mortgage Funding has taken an “unconventional” approach with its latest campaign, focusing on the reverse mortgage as an alternative to traditional home equity lines of credit. In the process, RMF says it’s […]