Buffini & Company has added three senior executives — Steve Pacinelli as chief revenue officer, JB Bolton as chief operating officer and Ethan Beute as chief ambassador — as the coaching firm looks to scale its relationship-driven business model in an AI-focused market, the company announced earlier this month.

The appointments follow the April promotion of former BombBomb co-founder Darin Dawson to CEO and mark the latest step in a broader leadership overhaul at the North America-based real estate coaching and training company.

Buffini & Company, founded by Brian Buffini and known for its “Work by Referral” system, said the expanded executive team will focus on making it easier for real estate agents and brokerage leaders to run referral-based businesses while integrating modern technology, including AI tools.

Who is joining Buffini & Company

In his role as chief revenue officer, Pacinelli will oversee how customers discover, test and expand their use of Buffini programs, from podcasts and training to paid coaching. The company said he will be responsible for aligning client-facing sales and marketing around measurable outcomes for agents and brokers.

Pacinelli previously held leadership roles at BombBomb, Follow Up Boss and Zillow.

As chief operating officer, Bolton will be charged with integrating people, processes, technology and coaching delivery to improve performance and client results.

According to the announcement, Bolton brings more than 20 years of SaaS experience, including roles as senior vice president of operations, chief customer officer and chief revenue officer at BombBomb. Most recently, he ran Bolton Co., an executive coaching and advisory firm focused on leadership and customer experience.

In his role of chief ambassador, Beute will focus on amplifying client and community insights from Buffini’s global network of agents, coaches and brokerage partners. The company said his role includes content, events and other outreach designed to keep member feedback central to product and program decisions.

Beute is a Wall Street Journal bestselling co-author and former executive at Zillow Group and BombBomb. He has hosted nearly 500 podcast episodes and has spent more than a decade working with real estate professionals on using video and other tools to build “authentic connection,” according to the announcement

Leadership mandates

Buffini & Company said the three executives share a single mandate: make it “radically easier” for agents and brokerage leaders to operate relationship-based businesses at scale.

In April, Buffini & Company named Dawson as CEO and transitioned Brian Buffini to chairman. The new executive hires build on that shift in leadership as the company looks to extend the relevance of its referral system for the next phase of the housing cycle.

The company says Pacinelli will be responsible for ensuring growth initiatives do not erode agent trust, Bolton will focus on operational reliability of systems and experiences, and Beute will work to keep member outcomes and stories central to strategy.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.

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