Showami and Lofty have launched an integration that lets real estate agents request and track on-demand showings directly from the Lofty CRM, the companies announced.

The connection brings Showami’s on-demand showing marketplace — which includes more than 215,000 licensed agents and reports a 97% showing pickup rate with an average pickup time under three minutes — into the workflow of roughly 80,000 U.S.-based agents who use Lofty as their primary platform.

Lofty users can find the Showami integration in the Lofty Marketplace and connect an existing Showami account. Once connected, agents can launch Showami in a single click from the Lofty dashboard. Showing requests made through the integration are tracked and logged in Lofty, giving agents a record of showing activity within their lead portal alongside lead and client data.

Matt Kuchar, CEO of Showami, said the integration is designed to help agents stay responsive while protecting their time. “Our goal has always been to help agents stay responsive, protect their time, and grow their business more efficiently,” Kuchar said in the announcement. “Integrating directly with Lofty’s platform makes it even easier for agents to access reliable showing coverage within the tools they already use every day.”

Andrew Wild, vice president of growth at Lofty, said the connection can help users respond faster to client demand. “Showami creates a major efficiency opportunity for users who want to accelerate their business and respond faster to client demand,” Wild said. He compared the experience to “an ‘Uber for showings,’” giving listing and buyer agents a way to instantly connect with a qualified showing agent.

Why this matters for agents and brokerages

On-demand showing solutions have gained traction as teams and solo agents look to cover more territory, manage higher lead volumes and protect work-life balance without adding full-time staff. By embedding Showami into Lofty’s CRM, brokerages and teams can centralize showing activity data while relying on a flexible network of showing agents for coverage.

The move also reflects a broader trend of real estate platforms connecting to specialized third-party services, as brokerages seek integrated tech stacks that support higher productivity without increasing administrative overhead.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. 

More: