HW Marketing Leaders: Matt Kaufman


Matt Kaufman joined Qualia, now one of the leading digital real estate closing platforms, as an early employee to build the marketing organization from the ground up. Over his more than six years scaling the team, he led the go-to-market and brand efforts that have helped propel the company to become a mission-critical closing platform for over one million real estate professionals and earn a valuation of more than $1 billion. 

As part of his focus on experiential and educational-based marketing programs, Kaufman also designed and led the team that produces Qualia’s Future of Real Estate Summit (FORES). What started as an annual event has expanded into year-round programming. FORES brings together economic experts and technologists with leaders from the country’s top title and escrow operations, mortgage lenders, proptech companies and real estate brokerages to share the innovative ideas driving the industry’s transformation. As the vice president and head of marketing, Kaufman has consistently found ways to showcase and amplify Qualia’s mission to transform access to homeownership into a simple, secure experience.


Matt Kaufman


Vice President and Head of Marketing

Company Name:



Real Estate

3d rendering of a row of luxury townhouses along a street

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