Melissa Macerato is chief revenue and marketing officer at Longbridge Financial, where she leads sales, marketing, business development and growth strategy across the company’s home equity lending platform. Her leadership has been instrumental in expanding Longbridge’s presence in the reverse mortgage and senior lending markets while helping develop innovative solutions for older homeowners.
Over the past year, Macerato led the launch and expansion of HELOC for Seniors®, the first home equity line of credit specifically designed for homeowners age 62 and older. Working closely with executive leadership, she helped bring the product from concept to market while building the sales, marketing and operational infrastructure necessary to support long-term growth. The product addresses a longstanding gap in the market by providing older homeowners with greater access to home equity through an alternative approach to traditional underwriting requirements.
Beyond product development, Macerato has overseen the growth of Longbridge’s broader lending portfolio. During the past year, the company achieved record production levels, with significant growth in its proprietary reverse mortgage offerings. She has also led the expansion of internal teams and operational capabilities designed to support continued innovation and scalability.
Through her leadership in sales, marketing and product strategy, Macerato continues to help shape how lenders serve older homeowners while expanding access to financial solutions that support retirement and long-term housing stability.
Name:
Melissa Macerato
Title:
Chief Revenue and Marketing Officer
Company Name:
Longbridge Financial
