Lacey Conway is senior vice president of Brokerage Operations at HomeServices of America, where she helps oversee one of the largest residential real estate organizations in the country. In her role, she works directly with leaders across more than 40 brokerage brands and companies representing approximately 35,000 agents nationwide, supporting operational strategy, leadership development and enterprise collaboration.
During the past year, Conway has played a central role in helping HomeServices navigate a period of significant industry change. She has supported initiatives focused on technology modernization, operational alignment and the continued integration of brokerage, mortgage, title and insurance services across the organization. Working closely with company presidents and chief executive officers, she helps identify operational opportunities, strengthen communication and share best practices across a large and geographically diverse network.
Conway’s leadership is informed by experience across nearly every level of the business. Throughout her career, she has served as an agent, branch leader, owner-operator and executive leader, giving her a practical understanding of the challenges and opportunities facing professionals throughout the real estate industry. That experience has helped her build strong relationships across the organization and earn the trust of leaders, agents and employees alike.
Known for her collaborative and accessible leadership style, Conway focuses on helping teams work together more effectively while maintaining the unique identity of local brands and markets. Through her operational leadership and commitment to long-term growth, she continues to help strengthen HomeServices of America’s position within the residential real estate industry.
Name:
Lacey Conway
Title:
Senior Vice President
Company Name:
HomeServices of America
