Kristen Sieffert is president of Finance of America, where she leads one of the nation’s largest reverse mortgage and home equity lending platforms serving older homeowners. For more than 20 years, she has focused her career on helping consumers access home equity solutions that support retirement planning, financial flexibility and long-term housing stability.
As president, Sieffert has focused on aligning organizational strategy, culture and operational performance around a shared mission. Over the past year, Finance of America reported growth in funded volume, liquidity and operational performance while continuing to expand adoption of its proprietary home equity products. She has emphasized efficiency, customer experience and technology investment as key drivers of the company’s growth.
Sieffert has also supported the continued evolution of the company’s technology platform, including initiatives involving automation, digital engagement tools and artificial intelligence. These efforts have helped improve customer acquisition, loan officer productivity and borrower engagement while supporting broader business objectives.
Known for her people-centered leadership philosophy, Sieffert emphasizes culture, collaboration and professional development throughout the organization. Through her work, she continues to help expand awareness and adoption of home equity solutions while supporting the financial needs of older homeowners across the country.
Name:
Kristen Sieffert
Title:
President
Company Name:
Finance of America
