Bernice Lim is head of Product and Design at Newrez, where she leads digital product strategy, customer experience design and innovation initiatives across the company’s origination and servicing platforms. Her work focuses on creating personalized digital experiences that help homeowners and borrowers navigate the homeownership journey with greater confidence and ease.
Over the past year, Lim has led several significant product launches and enhancements designed to strengthen customer engagement and improve accessibility. Among them is HomeHub, a digital homeowner platform that brings together home equity insights, property information, refinance opportunities, insurance resources and customer support into a single experience. The platform reflects her vision of extending lender engagement beyond individual transactions and creating ongoing value for homeowners.
Lim also led the development of ReziChat, an AI-powered customer engagement platform supporting both origination and servicing customers. The tool enables self-service interactions, payment assistance, educational content and financing inquiries while improving accessibility and operational efficiency. In addition, she oversaw enhancements to Newrez’s digital application experience, including expanded instant decision capabilities for VA, FHA and home equity products.
A strong advocate for research-driven product development, Lim incorporates customer feedback, market analysis and emerging technology trends into the product roadmap. She also leads one of the company’s most diverse technology teams, emphasizing collaboration, inclusion and innovation throughout the development process.
Through her leadership in digital product design, artificial intelligence and customer experience, Lim continues to help shape how lenders engage with homeowners and deliver modern mortgage experiences.
Name:
Bernice Lim
Title:
Head of Product and Design
Company Name:
Newrez
