Annette Cotton is senior vice president and division chief data officer at DataTrace , where she leads initiatives focused on data strategy, governance and innovation. With four decades of experience in data and technology, she plays a key role in helping the organization strengthen its data foundation while preparing for the growing adoption of artificial intelligence across real estate and financial services.
Over the past year, Cotton has helped guide DataTrace through a period of rapid technological change. As organizations increasingly adopt AI-driven tools and automation, she has emphasized the importance of trusted, accurate and well-governed data. Her leadership has focused on improving data quality, strengthening governance practices and ensuring the company’s property intelligence products are positioned to support future AI applications responsibly.
Cotton works closely with data, product, technology and operations teams to improve the reliability, scalability and usability of the organization’s data assets. Her efforts help support clients who rely on property intelligence and data-driven insights to make important business decisions across real estate, mortgage, title and financial services markets.
In addition to her operational responsibilities, Cotton is a longtime advocate for leadership development and mentorship. She launched DataTrace’s Future Women in Leadership program and has conducted leadership workshops and mentoring initiatives for women both domestically and internationally. Through her work supporting women in technology, operations and data-focused careers, she continues to help build a stronger pipeline of future leaders while advancing conversations around opportunity and representation in STEM-related fields.
Name:
Annette Cotton
Title:
Senior Vice President and Division Chief Data Officer
Company Name:
DataTrace
