Ricardo Beer has played a pivotal role in The Agency’s global expansion, helping transform the brokerage from a single-office operation into a rapidly growing international network. As senior vice president of Franchise Sales for North and South America, Beer helps lead the company’s growth strategy while maintaining the boutique service experience that defines the brand.
Over the past year, Beer has been instrumental in expanding The Agency’s domestic and international footprint. His team successfully recruited and onboarded franchisees representing more than $1.5 billion in annual sales volume, supporting the company’s continued revenue growth and market presence. In 2025 alone, The Agency launched 27 new offices, contributing to a network that now spans more than 150 offices across over 14 countries.
Beer’s work has also been foundational to the company’s franchise infrastructure. Early in his tenure, when the expansion division consisted of only a handful of employees, he helped design and implement the systems and processes that now support the brokerage’s global network.
A key part of Beer’s approach is treating franchise owners as clients who deserve the same level of white-glove service the brand delivers to consumers. This philosophy has helped strengthen franchise relationships, improve retention and ensure consistent brand delivery across markets.
With more than 15 years at the company in a variety of roles, Beer brings deep institutional knowledge to the organization. His strategic vision and commitment to service excellence continue to help guide The Agency’s expansion while preserving the personalized experience that distinguishes the brokerage in the luxury real estate market.
What is the best piece of advice you have ever received?
Effort is free. I can never guarantee that I’m the best at doing anything, but I can guarantee that nobody will put more effort into the task at hand than I will. Showing up and doing your best will always have more benefit than cost.
Name:
Ricardo Beer
Age:
33
Title:
Senior Vice President, Franchise Sales, North America, Central America, South America
Company Name:
The Agency
