PJ Harley is helping drive broker-focused growth at Lendz Financial by combining operational expertise with a practical understanding of the Non-QM lending market. As executive vice president of Business Development, Harley focuses on expanding broker partnerships while improving the systems and processes that support loan production.
Over the past year, Harley has played an important role in scaling the company’s broker network and strengthening its go-to-market strategy. He has worked closely with sales, operations and marketing teams to improve the broker experience from submission through closing, helping drive adoption of Lendz’s Easy Submit and Pre-Qual tools and its rapid underwriting model.
These efforts have contributed to shorter sales cycles, faster underwriting decisions and smoother workflows for broker partners across key markets. Harley’s work often involves translating strategic initiatives into operational improvements that help both internal teams and external partners execute more efficiently.
In addition to supporting revenue growth, Harley is deeply involved in mentoring sales leaders and strengthening onboarding processes for new broker partners. His hands-on leadership style allows him to serve as a connector between strategy and day-to-day execution across departments.
Harley is known for his broker-first mindset and willingness to work alongside teams to solve complex lending scenarios. Whether coaching account executives or supporting high-priority deals, he focuses on ensuring brokers receive the speed, flexibility and service needed to reach the closing table successfully.
What is one habit that has helped you succeed?
I treat clarity as a daily discipline. I don’t move fast by working harder — I move fast by constantly forcing problems to become simple. Every day, I ask: What actually matters here? What’s the real bottleneck? What can be removed instead of added?
That habit shows up everywhere — how I build systems, how I make decisions and how I lead. When things are clear, teams move faster, mistakes drop and momentum compounds. Most people tolerate complexity longer than they should; I’ve learned that simplifying early is one of the biggest accelerators of results.
Name:
PJ Harley
Age:
36
Title:
Executive Vice President, Business Development
Company Name:
Lendz Financial
