2026 Rising Star: Matthew Haenn

Copy of Matthew Haenn

Matthew Haenn has quickly emerged as a strategic finance leader at Freedom Mortgage, rising from financial analyst to vice president of Finance in just a few years. Known for his analytical mindset and proactive approach, Haenn has helped transform enterprise finance from a reporting function into a strategic partner supporting key business decisions.

Haenn first made his mark supporting Freedom Mortgage’s Call Center Division, where he identified gaps in existing forecasting and reporting processes. He built new forecasting models that provided leadership with real-time operational insights and helped align staffing, funding and revenue projections with organizational goals. The improvements came at a critical time for the company, supporting a period when loan volume increased by 300% and profitability rose by 800%.

Following that success, Haenn transitioned to enterprise finance, where he has led a range of strategic initiatives. Among them was the development of the Enterprise Capacity Model, a planning tool that enables executives to forecast staffing requirements and cost structures across multiple interest rate scenarios while incorporating revenue projections and broader financial impacts.

Over the past year, Haenn’s role expanded to overseeing a nearly $500 million enterprise budget supporting more than 1,500 employees. He also led initiatives to renegotiate vendor contracts, saving approximately $4 million annually, and redesigned warehouse funding processes to prioritize the lowest-cost capital sources. That initiative alone is projected to deliver more than $7 million in recurring annual savings.

Haenn also serves as an internal “AI Champion,” helping integrate AI-driven automation into finance workflows and reporting tools to modernize operations and deliver real-time insights for executive leadership.

What is the best piece of advice you have ever received?

Become comfortable with being uncomfortable. From an individual perspective, constantly taking on new challenges and embracing the unknown will continuously lead to more learning and opportunities. From an organizational perspective, uncertainty can provide the biggest opportunities and being comfortable in those moments allows you to see things others do not.

Name:

Matthew Haenn

Age:

29

Title:

Vice President, Finance

Company Name:

Freedom Mortgage

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