Hannah McManus has become a key leader in Atlantic Bay Mortgage Group’s brand, culture and growth strategy. As vice president of Marketing, McManus oversees a wide range of initiatives spanning onboarding and education programs, marketing tools, partnerships and internal culture-building platforms.
Over the past year, McManus has helped strengthen Atlantic Bay’s brand strategy while equipping loan officers with tools and resources that support both production and retention. Her work has contributed to a broader employee experience that helped Atlantic Bay earn major workplace recognition, including being named the No. 1 Best Large Mortgage Company to Work For by National Mortgage News for the third consecutive year in 2025.
Before stepping into her current role, McManus led Atlantic Bay’s Family of Companies brand initiatives, where she focused on growth, education and accessibility. She helped create SmartPath to Homeownership, a resource hub designed to educate customers and employees about affordable housing programs. She also spearheaded Tu Hogar, Tu Futuro, a bilingual initiative that provides homeownership tools and resources for Spanish-speaking borrowers.
McManus has also led the adoption of new marketing tools that enhance the borrower experience, including Homebot, and hosts Atlantic Bay’s Lending Forward Podcast, where she facilitates conversations with mortgage and real estate professionals about the future of lending.
Her leadership extends beyond marketing programs into broader organizational support. By reshaping recruiting and internal marketing strategies and fostering stronger collaboration with sales, McManus continues to help Atlantic Bay build a more supportive, people-first growth model.
What is one habit that has helped you succeed?
One habit that has been critical to her consistent success has been actively seeking feedback and remaining coachable. She leans on her mentors for perspective, feedback and accountability. This has helped McManus stay grounded and enabled her to improve her performance and outcomes at every opportunity.
Name:
Hannah McManus
Age:
38
Title:
Vice President, Marketing
Company Name:
Atlantic Bay Mortgage Group
