Eric Krattenstein has taken on a rare dual leadership role at American Heritage Lending, overseeing both retail production and marketing strategy as the company continues to expand its presence in the Non-QM lending space. As managing director for Retail and Director of Marketing, Krattenstein helps align revenue growth with brand visibility and market positioning.
Over the past year, Krattenstein has led the company’s retail division while also directing national marketing efforts. On the production side, he has focused on expanding investor lending channels, deepening relationships with real estate investors and supporting the growth of key programs including DSCR, bridge and other Non-QM loan products.
On the marketing side, he has helped strengthen American Heritage Lending’s national profile through strategic campaigns, product launches, conference participation and thought leadership initiatives. By aligning sales priorities with a more data-driven marketing strategy, Krattenstein has contributed to stronger lead flow, improved engagement and broader brand recognition within the investor lending market.
His cross-functional leadership has also helped improve coordination among sales, underwriting and marketing teams, contributing to greater operational efficiency and reinforcing the company’s reputation for certainty of execution.
Krattenstein is known for leading with structure, accountability and a long-term mindset. He has implemented sales training initiatives, performance reviews and professional development efforts designed to strengthen product knowledge, communication and strategic thinking across the team. By staying close to both deal execution and brand strategy, he continues to help shape the next phase of growth at American Heritage Lending.
What is one habit that has helped you succeed?
The habit that drives everything else for me is discipline, applied consistently across every part of my life. I run three miles every morning because it sets the tone: show up, do the work, no excuses. That carries directly into how I lead.
I’m intentional with my time; I invest in my own growth before I ask anyone on my team to grow; and I hold myself accountable before I do the same for anyone else. That’s the part people miss about discipline: it’s less about control and more about credibility. Your team doesn’t follow what you say. They follow what you consistently do. When they see you putting in the work on yourself, managing your time with purpose and owning your own results honestly, they match it. Discipline creates culture, and culture is what scales.
Name:
Eric Krattenstein
Age:
37
Title:
Managing Director
Company Name:
American Heritage Lending, LLC
