Wes Horbatuck is senior vice president of Marketing at Dark Matter Technologies, where he leads marketing strategy and go-to-market execution during a pivotal period of growth and transformation for the company. Known for connecting product innovation with clear market positioning, Horbatuck has helped strengthen Dark Matter’s presence across the housing finance and mortgage technology industries.
Over the past year, Horbatuck led the go-to-market strategy for three major AI-driven product launches introduced at the company’s Horizon 2026 user conference. The event served as the debut platform for Ask Aiva, a conversational AI integrated into the loan origination process; expanded Developer Platform capabilities featuring Model Context Protocol connectivity; and new enhancements to Elevate, the company’s loan servicing and recapture solution. Horbatuck directed the event narrative, keynote strategy and overall conference experience while coordinating closely with product, engineering and executive leadership teams.
He also led go-to-market execution for 15 new partner integrations within the company’s Exchange ecosystem, helping position each launch as a strategic growth signal within the market. In addition, Horbatuck built Dark Matter’s LinkedIn presence from the ground up, generating more than 67,000 impressions and over 3,700 organic followers within 90 days without paid promotion.
Known for balancing long-term brand strategy with detailed execution, Horbatuck continues to position marketing as a core driver of platform growth, product adoption and industry perception.
Name:
Wes Horbatuck
Title:
Senior Vice President, Marketing
Company Name:
Dark Matter Technologies
