Wendy Forsythe is chief marketing officer at eXp Realty, where she has helped shape one of the industry’s most agent-focused and digitally connected marketing ecosystems. Over the past year, Forsythe expanded her influence beyond the brokerage through thought leadership, publishing and industry engagement while continuing to drive innovation across eXp’s marketing platform.
A key focus of Forsythe’s work has been expanding eXp’s Canva Enterprise partnership, one of the first large-scale collaborations of its kind in real estate. Under her leadership, the platform introduced new features including the Listings app, allowing agents to generate listing materials with a single click. The platform now supports more than 54,000 active users and over 2.2 million published assets, with more than a quarter of eXp agents engaging monthly.
In 2026, Forsythe also published her debut book, “Leverage Your X-Factor,” which quickly became a top-selling real estate sales title on Amazon. Drawing on more than 25 years of industry experience, the book outlines her framework for helping agents build scalable businesses while maintaining balance and purpose. She chose to donate all proceeds to eXp Extend a Hand, the company’s nonprofit supporting agents and staff facing hardship.
Beyond marketing, Forsythe serves as chair of the One eXp Resource Groups and executive advisor of the Women’s Impact Network while continuing to grow her X-Factor Marketing podcast and speak at industry events nationwide. Her leadership style combines strategic innovation with a strong commitment to community, mentorship and agent success.
Name:
Wendy Forsythe
Title:
Chief Marketing Officer
Company Name:
eXp Realty
