Victoria Keichinger is vice president and head of Marketing at CENTURY 21 Real Estate, where she has helped modernize and elevate one of the world’s most recognized real estate brands. In just two years leading marketing for the CENTURY 21 brand, Keichinger has guided global campaigns and partnerships that strengthened consumer relevance, increased brand engagement and energized the company’s worldwide network of agents.
A major milestone under her leadership was the launch of the “Joy of Home” campaign platform, designed to create a more emotionally resonant connection between the brand and consumers. The campaign helped reinforce CENTURY 21’s standing as the most recognized name in real estate for the 27th consecutive year, while more than 80% of consumers exposed to the campaign reported a greater likelihood of considering the brand.
Keichinger also led the brand’s first-ever multiyear partnership with Major League Soccer, expanding CENTURY 21’s reach to a younger and increasingly diverse audience of future homebuyers. The partnership drove an 11% increase in aided brand recall during the 2025 MLS season and extended the campaign’s visibility globally through Apple TV distribution.
Known for blending emotional storytelling with measurable business outcomes, Keichinger has helped position CENTURY 21 as both a globally unified and locally resonant brand. Her leadership has contributed to industry recognition from TIME, Newsweek and PR Daily while strengthening pride and engagement across the company’s network of more than 124,000 agents worldwide.
Name:
Victoria Keichinger
Title:
Vice President, Head of Marketing
Company Name:
Century 21 Real Estate LLC
