Stephanie Skaggs is head of Brand Marketing at Hometap, where she has helped establish the company as one of the most trusted and recognizable brands in home equity. Through a combination of strategic brand leadership and human-centered storytelling, she has built a cohesive identity that reflects Hometap’s mission of helping homeowners access equity with clarity and confidence.
Over the past year, Skaggs led Hometap’s brand evolution from vision through execution, helping sharpen the company’s identity during a key stage of growth. The refreshed brand more clearly communicates who Hometap is, what it stands for and how it serves homeowners in an often complex financial category.
Beyond the rebrand, Skaggs drives creative strategy in partnership with Hometap’s growth marketing team and has expanded the company’s influencer program to reach new audiences in an authentic and approachable way. Her team oversees copywriting, art direction, content marketing, social media and production design, ensuring consistency across every customer touchpoint.
Skaggs is known for balancing strategic vision with hands-on execution, bringing both creativity and operational focus to the organization. Her work reflects Hometap’s commitment to transparency, trust and homeowner empathy, helping create a brand experience that feels approachable in an industry that can often feel intimidating. That trust is reflected in Hometap’s customer feedback, with 93% of Trustpilot reviewers giving the company five stars across more than 7,000 reviews.
Name:
Stephanie Skaggs
Title:
Head of Brand Marketing
Company Name:
Hometap
