Sandra Howard is chief marketing officer at Keller Williams, where she has helped transform marketing into a disciplined growth engine centered on agent success, brand clarity and scalable systems. Since stepping into the CMO role in 2025, Howard has focused on strengthening Keller Williams’ market position by aligning marketing strategy closely with the company’s culture, technology and long-term growth initiatives.
Howard has championed a philosophy that “relevance beats recognition,” emphasizing consistency, focus and measurable outcomes over trend-driven marketing. Under her leadership, Keller Williams sharpened its brand positioning and unified messaging across one of the world’s largest real estate networks, helping agents better communicate their value in a volatile housing market.
One of her most impactful initiatives was leading the enterprise rollout of Canva across the organization, giving agents access to professional-grade, AI-powered marketing tools and branded templates. The initiative streamlined marketing workflows, accelerated campaign execution and reinforced Keller Williams’ focus on equipping agents with scalable business-building resources.
Howard also helped integrate the Michael Lewis Marketing Suite into the Keller Williams ecosystem, expanding the company’s marketing capabilities and creating additional leverage for agents. Known for combining operational discipline with practical innovation, Howard continues to position marketing as a strategic business function that supports entrepreneurship, brand consistency and long-term agent growth.
Name:
Sandra Howard
Title:
Chief Marketing Officer
Company Name:
Keller Williams
