Samantha MacKendrick is head of Marketing at Polly, where she has helped build the company’s reputation as an innovation leader in mortgage capital markets technology. Since joining the company in 2022, MacKendrick has played a central role in shaping Polly’s brand visibility, messaging strategy and market position across a highly specialized segment of the mortgage industry.
Over the past year, MacKendrick has led marketing efforts that translate Polly’s complex technology into clear, audience-specific value for capital markets professionals, loan officers and operations teams. Her work has supported major product announcements, including the launch and expansion of Polly LO PRO/AI, while helping the company communicate its value across multiple customer audiences.
MacKendrick’s approach is rooted in integrated strategy rather than isolated campaigns. She connects messaging, channels, thought leadership, events, social media, press and product marketing into a cohesive system designed to build awareness and drive measurable impact over time.
Beyond her role at Polly, MacKendrick is an active advocate for CapitalW Collective, a nonprofit supporting women in mortgage capital markets. Her industry involvement reflects her commitment to strengthening both the company’s brand and the broader community it serves. Known for hands-on execution and collaborative leadership, MacKendrick continues to elevate Polly’s public profile while reinforcing its position as a trusted technology partner in mortgage capital markets.
Name:
Samantha MacKendrick
Title:
Head of Marketing
Company Name:
Polly