Rebecca Simanek is vice president and head of Marketing at Kiavi, where she has built a high-performing marketing engine that helped drive the company to record growth in 2025. Under her leadership, Kiavi funded $7.8 billion in loan volume, became the first non-bank lender to fund 100,000 loans to real estate investors and significantly expanded its customer base and market visibility.
Over the past year, Simanek’s marketing organization generated a record 49,000 leads and helped acquire 2,500 net-new customers while maintaining strong lifecycle marketing programs that supported existing customer retention and production. Her focus on balancing growth with efficient customer acquisition contributed directly to Kiavi’s record performance.
Recognizing shifts in digital discovery and borrower behavior, Simanek also led Kiavi’s investment in AI-driven marketing and organic acquisition strategies. AI-sourced traffic increased more than 500% year-over-year, while owned channels drove nearly half of all leads. Website engagement also improved substantially, with session duration increasing 215% and bounce rates declining.
Simanek additionally oversaw marketing support for several major growth initiatives, including Kiavi’s expansion into 17 new states, the launch of a new construction lending product and a strategic partnership with BiggerPockets. Beyond campaign execution, she doubled the size of the marketing organization and introduced new functions across lifecycle marketing, partnerships, brand strategy and marketing analytics, building a more scalable and data-driven foundation for continued growth.
Name:
Rebecca Simanek
Title:
Vice President, Head of Marketing
Company Name:
Kiavi
