Rebecca Gilliam is vice president of Digital Strategy and Marketing at BankSouth Mortgage, where she has helped modernize the company’s marketing infrastructure through AI-driven innovation, data strategy and scalable digital systems. Her leadership has positioned BankSouth Mortgage as a more technology-forward lender while strengthening both operational efficiency and measurable business growth.
Over the past year, Gilliam led a full website rebrand and relaunch supported by advanced search engine optimization (SEO) and answer engine optimization strategies that drove a 357% increase in organic clicks and a 131% increase in top keyword rankings. She also implemented a full-funnel attribution model that provides visibility from first customer interaction through post-close activity, giving the organization deeper insight into marketing performance and revenue impact.
Gilliam has also played a major role in operationalizing artificial intelligence across the company. She developed custom AI assistants designed to support marketing operations, loan officer branding and executive decision-making, helping improve productivity by an estimated 20% to 35% weekly. One of her most notable initiatives included creating an ADA-informed AI solution to support a senior executive with dyslexia, improving accessibility and workflow efficiency at the leadership level.
In addition, Gilliam led several major marketing technology transitions across customer relationship management (CRM), content management system (CMS) and reputation management platforms while building scalable content systems that generated more than 2,000 user-created designs. Known for combining innovation with operational discipline, she continues to align marketing, sales and executive leadership around shared goals while building systems designed for long-term growth and adaptability in an evolving mortgage landscape.
Name:
Rebecca Gilliam
Title:
Vice President, Digital Strategy and Marketing
Company Name:
BankSouth Mortgage
