Paige Kelly is assistant vice president of Content and Origination Marketing at ServiceLink, where she leads origination marketing strategy while also overseeing public relations and corporate communications. Known for her storytelling expertise and cross-functional leadership, Kelly has helped strengthen ServiceLink’s brand visibility, thought leadership and business growth across multiple lending and servicing divisions.
Over the past year, Kelly’s marketing initiatives contributed to a 185% increase in origination sales and a 336% increase in marketing-led origination title and close opportunities. She also played a key role in driving an 89% increase in marketing-sourced or influenced opportunities within ServiceLink’s origination valuation business.
In addition to business line marketing, Kelly oversees crisis communications, executive communications and media relations efforts that helped generate a record 106 earned media mentions in 2025. She also led the evolution of ServiceLink’s State of Homebuying Report, introducing a new consumer psychology-focused approach along with expanded digital storytelling formats including interactive content and video shorts.
Kelly has also been instrumental in several broader brand initiatives, including the relaunch of the Linking What Matters™ campaign, the launch of the Cutting Through the Noise campaign and ServiceLink’s industry education efforts surrounding UAD 3.6. Known for combining creativity with operational rigor, Kelly continues to position ServiceLink as a trusted voice in an increasingly complex mortgage landscape.
Name:
Paige Kelly
Title:
Assistant Vice President, Content and Origination Marketing
Company Name:
ServiceLink
