Natasha Patla is chief marketing officer at Christie’s International Real Estate and @properties, where she oversees marketing for both a global luxury real estate network and one of Chicago’s leading residential brokerages. Her leadership has helped reinvigorate Christie’s International Real Estate through refreshed creative, expanded programming and a stronger global affiliate marketing platform.
Over the past year, Patla led several major initiatives for Christie’s International Real Estate, including redesigned luxury listing and buyer presentations, a refreshed Christie’s International Real Estate Magazine and the “Your World Perfected” advertising campaign. She also helped expand affiliate engagement through programs such as The Council, Christie’s International Real Estate Salons and enhanced Owners and Masters Circle conference programming.
For @properties, Patla and her team executed a year-long 25th anniversary campaign that included activations across 40 offices, a large-scale agent and staff celebration, new listing and buyer presentations and the “Make Room For What Matters” advertising campaign. She also helped lead @ Loves Local, a neighborhood-level client appreciation initiative involving more than 30 local businesses.
Known for continually refining successful programs rather than relying on legacy brand equity, Patla brings creativity, operational discipline and global brand vision to her work. Her leadership continues to strengthen both Christie’s International Real Estate and @properties through storytelling, agent engagement and elevated marketing experiences.
Name:
Natasha Patla
Title:
Chief Marketing Officer
Company Name:
Christie's International Real Estate and @properties
