Matt Gilhooly is head of Digital Content at Optimal Blue, where he leads the company’s Optimal Insights content platform and oversees strategy, production and distribution across digital channels. Through a disciplined approach to content marketing and market education, Gilhooly has helped establish Optimal Blue as a trusted voice within housing finance.
Over the past year, Gilhooly transformed Optimal Insights into a high-performing engagement platform focused on helping lenders navigate changing market conditions through accessible, data-driven content. Under his leadership, YouTube views increased fivefold while podcast engagement grew more than 35% year-over-year, reflecting both expanded reach and stronger audience connection.
Gilhooly also developed a scalable video content strategy centered on leadership insights and reusable digital assets, producing more than 50 video resources designed to support timely market commentary and product storytelling. His work has enabled Optimal Blue to respond quickly to market developments while maintaining consistency and credibility across channels.
Beyond editorial content, Gilhooly played a key role in supporting major product launches at Optimal Blue’s annual Summit, leading digital storytelling efforts that translated complex product capabilities into clear, engaging visual presentations and demo videos for live audiences.
Known for bringing structure and operational discipline to content strategy, Gilhooly created repeatable workflows that make it easier for subject matter experts and executives to contribute effectively while preserving clarity and quality. His leadership has strengthened the connection between content, product marketing and client engagement, reinforcing Optimal Blue’s reputation as a reliable source of insight for mortgage professionals navigating an evolving lending landscape.
Name:
Matt Gilhooly
Title:
Head of Digital Content
Company Name:
Optimal Blue
