Lisa Lausten is chief marketing officer at Lone Wolf Technologies, where she has led one of the most significant brand transformations in real estate technology in recent years. Drawing on experience across consumer products, fintech, homebuilding and SaaS, Lausten has helped modernize the company’s brand identity while strengthening its market positioning during a period of organizational change and growth.
Over the past year, Lausten guided Lone Wolf through a CEO transition while maintaining continuity and trust across its network of more than 1.5 million real estate professionals. She also launched the company’s PropTech Advisory Board, bringing together brokerage leaders, agents and technology executives to provide ongoing feedback and insight into product direction and customer needs.
Lausten additionally led a major rebrand initiative that included a redesigned visual identity, updated messaging architecture and a broader repositioning of the company around customer experience and service. Her leadership helped reshape how Lone Wolf communicates its purpose and long-term vision within the real estate technology market.
Recognized as an Inman Marketing All-Star in both 2025 and 2026, Lausten is known for combining creative strategy with financial and operational discipline. Her leadership continues to position Lone Wolf as a more modern, customer-focused and strategically aligned technology brand.
Name:
Lisa Lausten
Title:
Chief Marketing Officer
Company Name:
Lone Wolf Technologies
