Kyle Scott is senior vice president of Partnerships, Brand and Community at Luxury Presence, where he has redefined how a real estate technology company approaches marketing by building a media-first operating model centered on earning attention rather than buying leads. Drawing on experience as a former NBC News producer and co-founder of Sell It with Ryan Serhant, Scott has helped position Luxury Presence as one of the industry’s most influential real estate technology brands.
Over the past year, Scott restructured Luxury Presence’s marketing organization around integrated brand, content and demand generation strategy. The results included 41% year-over-year inbound ARR growth, a 33% increase in inbound MQL volume, a 17% reduction in paid acquisition cost per unit and an 83% improvement in paid social return on ad spend.
Scott also led the go-to-market launches of Presence AI, Presence CRM and the broader Presence Platform while defining the editorial standards and brand voice that now shape all outward-facing content. His approach treats real estate agents as an audience to earn through trust, education and relevance rather than purely transactional lead generation.
In addition to leading marketing strategy, Scott regularly delivers keynotes and workshops for major brokerages including Sotheby’s International Realty, Coldwell Banker and ERA Real Estate. Recognized as a 2025 Inman Marketing All-Star and Crain’s New York Notable Leader in Real Estate, Scott continues to shape how modern real estate technology brands build influence and long-term demand.
Name:
Kyle Scott
Title:
Senior Vice President, Partnerships, Brand, and Community
Company Name:
Luxury Presence
