Kathy Forrester is chief marketing officer at Premier Sotheby’s International Realty, where she leads marketing strategy for the top Sotheby’s International Realty affiliate globally by 2025 closed sales volume. Over the past year, Forrester has helped modernize the company’s marketing ecosystem through a combination of AI innovation, digital strategy and scalable brand consistency across more than 1,200 advisors.
A major focus of her leadership has been the launch of Premier GPT, a proprietary artificial intelligence platform designed to help advisors create compliant, on-brand marketing content across MLS listings, social media, advertising and campaigns. Since launching in early 2025, the platform has generated more than 11,600 conversations and saved an estimated 6,000 to 7,000 hours annually, allowing advisors to focus more on client relationships and business growth.
Forrester has also led a broader digital-first marketing strategy that includes integrated campaigns across print, social media, email and direct mail. Under her direction, the company’s social media audience growth increased 268%, while video views rose more than 256% and post clicks increased nearly 300%.
In addition, Forrester continues to oversee public relations efforts that secured more than 6,500 media placements and generated $126 million in earned media value over the past year. Through her leadership, she has helped strengthen Premier Sotheby’s International Realty’s reputation as a luxury real estate leader while redefining how advisors leverage technology, storytelling and brand strategy to drive results.
Name:
Kathy Forrester
Title:
Chief Marketing Officer
Company Name:
Premier Sotheby's International Realty
