Kara Taylor is chief growth officer at ATTOM, where she has transformed the company’s marketing organization into a scalable, revenue-focused growth engine. After successfully modernizing ATTOM’s marketing strategy as chief marketing officer, Taylor expanded her leadership role to oversee enterprise-wide growth, aligning marketing, sales and revenue operations under a unified strategy.
Over the past year, Taylor strengthened ATTOM’s brand visibility, demand generation and market positioning as a leading provider of property data and analytics. Her work helped create a more integrated marketing ecosystem spanning brand, PR, search engine optimization (SEO) and performance marketing while improving pipeline development and revenue contribution.
Her success as chief marketing officer led directly to her promotion to chief growth officer, where she now oversees net-new annual recurring revenue and the systems supporting predictable, scalable growth. In this role, Taylor has improved pipeline quality, increased sales velocity and introduced greater forecasting accuracy by bringing marketing, sales and revenue operations into closer alignment.
Taylor has also played a central role in bringing new innovations to market, including ATTOM Nexus, a self-service platform designed to simplify how customers access and engage with property data. In parallel, she has led the adoption of AI tools across marketing to improve lead generation, streamline workflows and enhance customer experiences.
Known for combining operational discipline with strategic vision, Taylor continues to position marketing as a core business driver while building a culture focused on accountability, experimentation and measurable growth.
Name:
Kara Taylor
Title:
Chief Growth Officer
Company Name:
ATTOM
