Julie Pierson-Fields is vice president of Strategy at Key Realty, where she has helped transform marketing into a core driver of growth, recruitment and geographic expansion. By integrating marketing, business development and operational strategy, Pierson-Fields has strengthened Key Realty’s brand position and helped the company expand in a challenging real estate market.
Over the past year, Pierson-Fields built and launched the company’s first nationwide recruiting function, directly supporting agent growth and expansion into multiple new states. Her work connected strategic marketing initiatives with business development goals, helping increase lead generation, open new revenue channels and reinforce Key Realty’s value proposition with agents.
She also introduced scalable systems and data-driven processes designed to improve decision-making and operational efficiency across the organization. These efforts helped create a more structured foundation for growth while supporting agents with programs focused on market visibility, productivity and long-term success.
Known for combining high-level strategy with execution, Pierson-Fields continues to position marketing as more than a support function at Key Realty. Her leadership has helped align brand, recruitment and expansion efforts around measurable business outcomes, strengthening the company’s ability to grow in a competitive housing market.
Name:
Julie Pierson-Fields
Title:
Vice President, Strategy
Company Name:
Key Realty
