Josh Balcos is director of Marketing at Epique Realty, where he has helped shape the visual identity and marketing infrastructure behind one of real estate’s fastest-growing cloud brokerages. As the company’s first marketing leader, Balcos combines brand strategy, design expertise and AI-integrated marketing systems to support Epique’s rapid expansion across the United States, Canada and Australia.
Over the past year, Balcos has played a central role in scaling Epique’s marketing operation alongside the company’s explosive growth, which surpassed $7 billion in sales volume and more than 23,000 transactions in 2025. Working closely with executive leadership, he helped establish cohesive brand standards across multiple specialized divisions, including Epique Estates, Epique CRE, Epique Land and Epique Teams, while ensuring each vertical maintained its own distinct identity within the broader company brand.
Balcos approaches marketing as an integrated system rather than a collection of campaigns. He has guided the development of recruitment assets, investor presentations and digital campaigns designed to strengthen trust and consistency across every audience touchpoint. His collaborative leadership style and design-first mindset have helped Epique maintain brand cohesion at scale during a period of rapid international growth.
The results have been substantial. In 2025, Epique generated more than 40,000 verified leads, produced over 200,000 AI headshots and delivered more than 15 million digital billboard impressions across 65,000 locations. Under Balcos’ marketing leadership, Epique has continued to elevate its industry presence while building a brand experience centered on innovation, accessibility and agent support.
Name:
Josh Balcos
Title:
Director, Marketing
Company Name:
Epique Realty
