Jennie Craig is vice president of Marketing at Solidifi, where she leads brand strategy, market positioning and enterprise-wide marketing initiatives for the nation’s largest appraisal management company and one of the largest independent title companies in the United States. Her work has helped strengthen Solidifi’s reputation as a trusted partner to lenders navigating an increasingly complex housing market.
Over the past year, Craig has played a central role in aligning marketing more closely with sales, product and operations teams to ensure messaging, communications and customer engagement strategies support broader business goals. Her leadership has reinforced a disciplined, data-driven marketing approach focused on strengthening client trust and improving the homeownership experience.
Craig also continues to lead the evolution of the Solidifi Extraordinary Network Program, a long-running initiative recognizing appraisers and notaries who demonstrate exceptional service and professionalism. Under her leadership, the program has expanded through video storytelling, social campaigns, local market insights and the annual Solidifi Extraordinary Magazine, helping elevate the visibility and reputation of field professionals across the industry.
In addition, Craig has guided market education and thought leadership efforts surrounding UAD 3.6, helping position Solidifi as a steady and forward-looking resource during a major industry transition. She also oversees Voice of the Customer research initiatives, including consumer mortgage experience and homebuyer surveys that provide lenders with actionable insight into borrower sentiment and evolving market expectations.
Beyond her role at Solidifi, Craig remains actively involved in industry organizations shaping the future of housing finance, appraisal and title standards across North America.
Name:
Jennie Craig
Title:
Vice President, Marketing
Company Name:
Solidifi
