Jason Bulloch is vice president of Marketing at Offerpad, where he has helped build a more data-driven and performance-focused marketing organization. Combining analytical rigor with operational discipline, Bulloch has played a key role in improving marketing efficiency, advancing AI-driven decision-making and strengthening Offerpad’s overall growth strategy.
Since being promoted to vice president of Marketing in August 2025, Bulloch has expanded his leadership from analytics into oversight of the broader marketing function. Over the past year, he has focused on improving how every marketing dollar performs in a challenging housing environment, helping significantly reduce cost-per-qualified-lead while increasing advertising efficiency across the organization.
Bulloch has also been instrumental in integrating AI into Offerpad’s day-to-day marketing operations. From automated bidding and creative testing to AI-assisted audience modeling and attribution, he has helped translate the company’s investment in AI-driven decisioning into measurable gains, including sharper targeting, faster optimization and fewer wasted impressions. His collaborative approach connects marketing closely with pricing, analytics, product and operations teams, ensuring marketing plays an integrated role throughout the customer journey.
Known for balancing strategic thinking with hands-on execution, Bulloch brings a results-oriented leadership style shaped by his background in marketing analytics, including prior experience at Zappos. Under his leadership, Offerpad’s marketing organization has become more agile, accountable and performance-focused while continuing to evolve its use of technology and data to improve customer acquisition and engagement.
Name:
Jason Bulloch
Title:
Vice President, Marketing
Company Name:
Offerpad
