2026 Marketing Leader: Jake Fehling

Jake Fehling

Jake Fehling is chief marketing officer at Movement Mortgage, where he leads brand, communications, social media and marketing technology for one of the nation’s largest retail mortgage lenders. Known for balancing operational scale with a people-first leadership style, Fehling has built a marketing organization focused on both measurable growth and meaningful connection.

Over the past year, Fehling guided Movement Mortgage’s marketing team through a period of industry change while continuing to deliver strong business results. His team supported more than $2.2 billion in loan volume influenced by marketing, executed over 1,700 custom loan officer projects and delivered more than 22 million targeted marketing messages. In addition, the organization launched 38 campaigns designed to help loan officers strengthen their personal brands and deepen borrower relationships within their communities.

Fehling has also helped position the company for the future by encouraging thoughtful experimentation around artificial intelligence while emphasizing trust, authenticity and long-term relationship building. His leadership reflects a broader focus on helping marketing evolve responsibly alongside changes in technology and consumer expectations.

Beyond performance metrics, Fehling is recognized for building collaborative, accountable teams that prioritize creativity, consistency and shared purpose. Under his leadership, marketing serves as more than a promotional function — it acts as a support system for loan officers, helping them connect more effectively with borrowers and communities. Whether through national initiatives like Impact Summit or day-to-day field marketing support, Fehling’s work continues to reinforce Movement Mortgage’s people-centered mission and growth strategy.

Name:

Jake Fehling

Title:

Chief Marketing Officer

Company Name:

Movement Mortgage

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