Holly Shipley is head of Marketing at Class Valuation, where she has transformed the company’s marketing organization during a period of rapid growth, acquisition activity and operational change. By building a more unified and scalable strategy, Shipley has helped position marketing as a core driver of brand visibility, client engagement and organizational alignment.
Over the past year, Shipley rebuilt and expanded the marketing function with a stronger focus on content, thought leadership and market education. She led efforts to unify messaging across acquired companies while preserving the regional expertise and specialized strengths that differentiate each division.
Shipley also spearheaded internal adoption campaigns tied to Class Marketplace, helping onboard 90% of clients to the platform while strengthening the company’s unified value proposition. In parallel, she led the company’s UAD 3.6 readiness initiative, developing a multi-channel campaign that included webinars, blog content, contributed articles and a centralized resource hub. The campaign generated thousands of page views and significant client engagement, reinforcing Class Valuation’s position as a trusted industry resource.
In addition, Shipley pioneered a companywide AI initiative that aligned 13 departments around shared branding, tone and communication standards. Her leadership reflects a strong balance of strategic vision and hands-on execution, helping create a more connected, scalable and market-focused organization.
Name:
Holly Shipley
Title:
Head of Marketing
Company Name:
Class Valuation
