Heidi Banfer is chief marketing officer at Spring EQ, where she has helped transform the company’s marketing organization into a more strategic, performance-driven function. In her first year as chief marketing officer, Banfer has strengthened alignment across teams, improved operational execution and elevated marketing’s role in driving partner engagement and business growth.
Over the past 12 months, Banfer has focused on building structure, accountability and collaboration across the marketing organization. She established clearer processes and strategic priorities while strengthening coordination between marketing, sales and partnership channels. Her leadership has helped create a more agile and efficient team positioned to support Spring EQ’s continued growth in a competitive housing market.
Banfer has also prioritized talent development and team optimization, ensuring employees are aligned to roles where they can contribute most effectively. By improving internal communication and cross-functional collaboration, she has helped create a stronger foundation for long-term scalability and execution.
One example of Banfer’s leadership was Spring EQ’s “Giving TWO-SDAY” campaign, a creative expansion of Giving Tuesday that combined business performance with community impact. The initiative, inspired by chief executive officer Joe Steffa, raised $33,000 for Hire Heroes USA and The Valerie Fund through contributions from Spring EQ, its partners and employees. Banfer played a key role in shaping the campaign strategy, mobilizing teams and driving partner participation. The campaign also contributed to an 18% year-over-year increase during the same period, demonstrating her ability to connect marketing strategy with measurable business results while reinforcing company values and community engagement.
Name:
Heidi Banfer
Title:
Chief Marketing Officer
Company Name:
Spring EQ
