Craig Leabig is senior vice president of Marketing at Informative Research, where he has helped modernize the company’s marketing operations through stronger data strategy, cross-functional collaboration and scalable communication systems. His leadership has positioned marketing as a more strategic and measurable business function supporting long-term organizational growth.
Over the past year, Leabig led a transformation of Informative Research’s digital and brand infrastructure, including a full website redesign that increased monthly site traffic from approximately 6,800 to more than 23,000 visits. He also helped grow the company’s social media audience and engagement while strengthening alignment between marketing, sales, product, compliance and executive leadership teams.
Leabig additionally played a key role in operational improvements across the organization, including partnering with customer success and compliance teams to streamline client onboarding processes and implementing a HubSpot-based support ticketing system that improved visibility into customer trends and support performance.
Beyond marketing operations, Leabig helped elevate internal talent recognition efforts, contributing to multiple industry honors for Informative Research employees, including HousingWire Rising Stars, Insiders, Vanguards and Tech Trendsetters awards. Known for combining strategic planning with practical execution, Leabig continues to strengthen Informative Research’s position as a trusted, data-driven partner within the mortgage industry.
Name:
Craig Leabig
Title:
Senior Vice President, Marketing
Company Name:
Informative Research
