Christina Panos is chief marketing officer at The Corcoran Group, where she has helped define real estate marketing through campaigns rooted in emotion, lifestyle and human connection. For more than two decades, Panos has elevated Corcoran’s brand by blending creativity, strategy and empathy across company-owned regions and the Corcoran Affiliate Network.
In 2025, Panos led the evolution of Corcoran’s “Be Home” campaign, originally launched in 2018. Shot by fashion photographer Emily Hlavac Green, the latest iteration featured real families and created a more intimate, editorial expression of home, moving beyond traditional property marketing to focus on emotion, identity and connection.
Panos oversees marketing across 49 markets, 10 countries, 150 offices and more than 5,000 agents. Her work has helped scale Corcoran from brokerage to global lifestyle brand while maintaining a cohesive creative vision across markets.
She has also pushed the brand forward digitally, helping Corcoran become the No. 1 most-viewed real estate brand on TikTok in 2025 with 37 million views. Through creative partnerships, agent education and global brand initiatives, Panos continues to strengthen Corcoran’s relevance while reinforcing its human-first approach to real estate.
Name:
Christina Panos
Title:
Chief Marketing Officer
Company Name:
The Corcoran Group
