Chelsea Sumrow is chief marketing officer at First American, where she is transforming marketing into a strategic growth engine within one of the housing industry’s most relationship-driven sectors. Recognized as a 2025 HousingWire Marketing Leader, Sumrow has modernized the organization’s marketing capabilities while maintaining the trust and human connection that define success in real estate.
Over the past year, Sumrow established a centralized Marketing Center of Excellence designed to improve consistency, efficiency and strategic alignment across the organization. Within this structure, she built an in-house creative team and introduced a dedicated performance marketing function, helping connect brand storytelling with measurable business outcomes.
She also strengthened collaboration between marketing, sales and product teams, ensuring customer insights inform product development and go-to-market execution. Her leadership has helped scale marketing in a way that supports national demand generation while still respecting the local relationships and referral networks that drive the business.
In addition, Sumrow has advanced the use of AI-driven research, automation and generative AI tools to improve targeting, personalization and operational efficiency. Her leadership style blends strategic discipline with a willingness to experiment and innovate, helping position First American for long-term growth while reinforcing its longstanding purpose of delivering certainty and trust.
Name:
Chelsea Sumrow
Title:
Chief Marketing Officer
Company Name:
First American
