Candice McNaught is senior vice president of Retail Growth and Strategic Marketing at Planet, where she has aligned marketing, technology, product strategy and sales enablement to help originators grow production in a challenging market. Her leadership focuses on ensuring marketing directly supports pipelines, borrower conversations and measurable business outcomes.
Over the past year, McNaught has centered her strategy on helping originators produce more consistent volume. She aligned marketing, sales and operations around a connected technology stack that gives loan officers stronger visibility into their pipelines, clearer next steps and better tools to stay engaged with borrowers.
McNaught also sharpened Planet’s distributed retail strategy around product diversity, helping originators expand production through solutions including Buy Now, Sell Later, manufactured housing, renovation and non-QM/non-agency products. By pairing these offerings with training, marketing and communications support, she helped make more complex products easier to use in the field.
In addition, McNaught elevated recruiting and onboarding by ensuring Planet’s value proposition is clearly communicated and consistently delivered from day one. She has grown her team by more than 70%, emphasizing collaboration, accountability and strong communication. Known as both a strategist and operator, McNaught leads with a focus on execution, relationship-building and shared visibility into business goals.
Name:
Candice McNaught
Title:
Senior Vice President, Retail Growth and Strategic Marketing
Company Name:
Planet
