Bradley Nelson is chief marketing officer at Sotheby’s International Realty, where he leads global marketing, product and technology strategy for one of the world’s most recognized luxury real estate brands. Supporting affiliated agents and companies across more than 1,100 offices in 86 countries and territories, Nelson balances the brand’s heritage with modern storytelling, digital innovation and global relevance.
Under Nelson’s leadership, Sotheby’s International Realty delivered exceptional performance in 2025, with global sales volume reaching $182.4 billion, up nearly 16% year-over-year. The brand also became the most-followed luxury real estate brand on social media, ending the year with 1.38 million followers, while sothebysrealty.com attracted approximately 42 million visits.
Nelson also oversees the brand’s strategic relationship with Sotheby’s auction house, connecting sellers with highly qualified global clients through an exclusive marketing partnership. His work strengthens the brand’s connection to the worlds of art, culture, design and international luxury.
In addition, Nelson spearheaded the eighth edition of the Luxury Outlook report, a globally cited resource on high-end real estate trends, along with the brand’s 2025 Mid-Year report. Through his leadership, Sotheby’s International Realty continues to expand its cultural authority, elevate its agents and engage modern luxury consumers worldwide.
Name:
Bradley Nelson
Title:
Chief Marketing Officer
Company Name:
Sotheby's International Realty
