Amanda Cline is vice president of Marketing and Communications at United Real Estate, where she has helped expand the company’s marketing capabilities through scalable technology, agent-focused strategy and disciplined execution. Her leadership has strengthened United Real Estate’s brand presence while helping position marketing as a core driver of growth and innovation across the organization.
Over the past year, Cline played a key role in the rollout of BullseyeAI, United’s proprietary AI-enabled productivity platform designed to unify marketing, lead generation, customer relationship management (CRM), education, communication and daily workflow tools into a single system for agents. Working closely with executive leadership, operations and technology teams, she helped translate the platform’s vision into a clear market position and practical rollout strategy focused on improving productivity and simplifying agent workflows.
Cline also continues to lead the company’s Marketing Hub strategy, giving agents access to professional marketing tools that allow them to quickly launch campaigns and expand their reach. In addition, she helped drive the national expansion of LeadBoost, United’s automated digital advertising platform designed to generate buyer and seller opportunities without referral fees.
Beyond technology initiatives, Cline has strengthened United Real Estate’s industry visibility through consistent brand messaging, communications and storytelling. Known for her collaborative leadership style, she works closely across departments to align marketing with operations, technology and executive strategy. Her approach combines creativity with operational discipline, ensuring marketing initiatives not only elevate the brand, but also create meaningful value for agents and the broader organization.
Name:
Amanda Cline
Title:
Vice President, Marketing and Communications
Company Name:
United Real Estate
