At Ardley, Taylor Potter leads operations while fulfilling chief financial officer responsibilities in the absence of a dedicated finance chief. A 2024 Finance Leaders Award winner, she has focused on building a financially disciplined model centered on measurable customer outcomes rather than investor-driven growth.
Over the past 12 months, Potter supported double-digit organic growth without additional investor capital, repositioning Ardley from a venture-backed expansion model toward financially sustainable operations approaching profitability during a challenging housing technology market. She maintains real-time ROI tracking for every customer, measured in gain-on-sale profitability, demonstrating average returns of 7x, with top performers reaching 14x. This framework enables the company to coach customers who fall below benchmarks and ties Ardley’s performance directly to customer profitability. Year to date, the company has scaled to nearly $1 billion in application volume, representing 34% growth.
Potter also increased the company’s industry visibility through speaking engagements at two MBA mPower conferences in 2025 and appearances at MBA Annual. Internationally, she spoke in Sri Lanka and advised the Credit Information Reporting Board on API development and open banking initiatives, supporting broader fintech collaboration.
Name:
Taylor Potter
Title:
Chief Operating Officer
Company Name:
Ardley
