Brian Holland founded Atlantic Bay Mortgage Group in 1996 and has grown it from a four-person startup into a national lender with more than 600 employees, 100 branches across 17 states and more than 208,000 homeowners served. As founder and chief executive officer, he has emphasized a people-first leadership model designed to support sustainable growth, operational excellence and long-term positioning through changing market cycles.
In recent years, during significant housing market turbulence, Holland focused on disciplined growth rather than contraction. Under his leadership, Atlantic Bay ranked among the top 21 retail lenders nationally. In 2025, the company served more than 12,100 homeowners, completed over 2,000 e-closings and reduced its average closing time to under 26 days, compared to the national average of 40 to 60 days. He also developed the Homebound program, providing a $2,000 forgivable grant to qualifying first-time homebuyers.
Holland launched initiatives including AB Cares and AB Life to support employee well-being and community engagement. Through AB Cares, the company has donated more than $2 million to local charities and nonprofits, supported the Roc Solid Foundation and organized volunteer service efforts, reinforcing its operational and community commitments while growing total volume to more than $3.5 billion.
Name:
Brian Holland
Title:
Group Founder and Chief Executive Officer
Company Name:
Atlantic Bay Mortgage
