Wendy Forsythe serves as chief marketing officer at eXp Realty, where she plays a central role in shaping the company’s brand and marketing strategy in an increasingly digital, global marketplace. With a focus on innovation and scale, she has led initiatives that enhance agent access to marketing tools, increase engagement and elevate the company’s profile across the industry. One of her most notable achievements includes launching a partnership with Canva Enterprise to create a branded, plug-and-play marketing platform. This hub is now used by over 33,000 agents and has generated more than 427,000 assets, with strong and consistent adoption.
Forsythe’s work extends beyond campaigns and platforms. She has overseen a full brand refresh for eXp Realty, aligning the company’s identity with its digital-first, agent-focused approach. Under her leadership, the organization has maintained a strong Net Promoter Score, reflecting positive sentiment among agents and stakeholders.
In addition to her marketing responsibilities, Forsythe is active in leadership and community-building efforts. She chairs the Women’s Impact Network and serves on the board of Extend a Hand, roles through which she promotes equity and support within the organization. She also hosts the “X-Factor Marketing” podcast, offering insights on brand building in real estate.
Forsythe’s contributions to eXp Realty reflect a blend of strategic vision, operational execution and a commitment to agent success. Her approach to leadership and marketing continues to influence not only her company, but the broader direction of the real estate industry.
Name:
Wendy Forsythe
Title:
Chief Marketing Officer
Company Name:
eXp Realty
